Senior Thesis

Tackling Adversity

Before the confetti, the trophy, and the fame, there were hardships and a journey that shaped Super Bowl MVPs into who they are today. This often-overlooked aspect of their lives is a crucial element of their stories. My book Tackling Adversity not only highlights these champions’ successes but also the paths they took to achieve them. As an athlete who has experienced both triumphs and setbacks, I feel compelled to explore how design can effectively capture and convey these athletes' emotional and psychological journeys, inspiring audiences through the power of visual storytelling.

Tackling Adversity aims to demonstrate the powerful intersection of sports, storytelling, and design. By visually representing the journeys of these Super Bowl MVPs, the book not only celebrates their achievements but also reminds readers of the strength found in resilience. Ultimately, it is a testament to the enduring spirit of those who rise above adversity to reach greatness. As a personal passion project, it reflects a lifelong love of football and a deep appreciation for the unseen journeys behind the athletes we cheer for on Sundays. Growing up immersed in the sport, this project was a way to honor not just the victories but the struggles that shaped these champions into legends. It also aligns seamlessly with my identity as an artist and designer — using visual storytelling to create emotional impact, celebrate human strength, and connect audiences to stories that matter.

Case Study Link:

https://medium.com/@j.wassm/tackling-adversity-thesis-case-study-f4d0a8f89e7c