Champion Roots
In my Senior Branding class, I created a brand called Champion Roots. I developed the brand identity and designed various collateral materials, such as sports cards and social media posts. Additionally, I explored potential collaborations to enhance the brand's reach. This project allowed me to apply my skills and deepen my understanding of effective brand building.
Logo and Style Tile
The Champion Roots logo was created using Adobe Illustrator, focusing on the principles of modern athletic logos that are both simple and effective. I chose the colors green and black for their personal significance, symbolizing growth and resilience.
The tagline, "Remembering Generations and Inspiring the Next," was selected to evoke a sense of nostalgia while motivating future generations to pursue their passions. Every aspect of the logo and tagline aims to create a strong identity that embodies athleticism and community, inspiring individuals to connect with their roots and strive for greatness.
Sports Card Design
I wanted to share the message of Champion Roots in a fun way, so I created a series of trading cards celebrating Asian American athletes. This project allowed me to combine my love for design with admiration for these remarkable individuals.
The 4A series features standout athletes, each representing the vibrant spirit of the Asian American community. I used a shiny texture to achieve an attractive refractor look and applied multiple Photoshop layers to create unique images that showcase each athlete's individuality while maintaining a cohesive design.
The final collection pays tribute to these inspiring athletes and invites others to learn more about their contributions to sports and culture.
Brand Advertisement
I utilized gradient maps and various photo manipulation techniques in Photoshop to design an eye-catching billboard advertisement for New York City. The artwork features a creative blend of two iconic athletes, Derek Jeter and Aaron Judge, symbolizing the rich sports culture of the city. This advertisement aims to capture the spirit of New York, celebrating its legendary figures in baseball and appealing to both locals and tourists alike. With careful attention to detail and vibrant colors, I aimed to create a striking visual that would stand out against the bustling backdrop of the city.
Nike Apparel Collab
Below is a hypothetical design collaboration between my brand and Nike centered around the 4A Champion Roots series. The concept prominently features Wataru Misaka on the back of the Champion Roots Nike shirt, honoring his significant legacy in sports.
To enhance the design, I have incorporated elements from my brand, especially the vibrant stark green color, which reflects our identity. This integration will create cohesion throughout the collection, merging athleticism with artistry. I believe this collaboration effectively engages a wider audience while honoring the cultural significance behind the design.
Overall, I really enjoyed creating this project as it combined my love for design and sports. Champion Roots is more than just a brand; it's a passion project that reflects my vision for sports culture. I dedicated significant time and effort to shape its identity, and I truly hope it can come to life one day, inspiring others to embrace their own passions.