Champion Roots

In my Senior Branding class, I created a brand called Champion Roots. I developed the brand identity, collateral, and potential brand collaborations.

Logo and Style Tile

The Champion Roots logo was designed in Adobe Illustrator, focusing on the principles of modern athletic logos that are both simple and effective. I chose the colors green and black because they resonate with me personally. The tagline "Remembering Generations and Inspiring the Next" was selected to evoke both inspiration and passion.

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Sports Card Design

I wanted to spread the message of Champion Roots in a fun way, so I decided to create trading cards. Below are highlights of the 4A series featuring Asian American athletes, along with their designs.

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Brand Advertisement

I created a billboard advertisement for New York City. Showcasing a blend of Derek Jeter and Aaron Judge.

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Nike Apparel Collab

Below is a potential design collaboration between my brand and Nike

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Overall, I enjoyed creating this project as it combined my love for design and sports. Champion Roots isn't just a brand; it's a passion project that I hope can come to life someday.

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